Comments on: Marketing Success, Part 1 http://businessmarketingsuccessstrategy.com/marketing-success-part-1/ Business, Marketing & Success Strategies for Entrepreneurs & Small Business Sat, 30 Jan 2010 14:35:48 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jay Aaron http://businessmarketingsuccessstrategy.com/marketing-success-part-1/comment-page-1/#comment-19 Jay Aaron Wed, 16 Dec 2009 06:38:02 +0000 http://businessmarketingsuccessstrategy.com/?p=195#comment-19 Offering great products, services and/or events that people want enough to pay for is certainly an important part of business success. As is exceptional customer service. But these things alone, although necessary, aren't sufficient. Marketing is the essential piece of the puzzle that makes it possible for people to find out that you're there for them, so that they can consider becoming your customer. Without marketing, you may have a better mousetrap, but it will just end up sitting on a shelf in your garage. To be (more) successful in business, master marketing, or join forces with someone who has. ~ Jay Aaron Offering great products, services and/or events that people want enough to pay for is certainly an important part of business success. As is exceptional customer service. But these things alone, although necessary, aren’t sufficient.

Marketing is the essential piece of the puzzle that makes it possible for people to find out that you’re there for them, so that they can consider becoming your customer.

Without marketing, you may have a better mousetrap, but it will just end up sitting on a shelf in your garage.

To be (more) successful in business, master marketing, or join forces with someone who has.

~ Jay Aaron

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