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Guerrilla Marketing Goes Green. Get the Book Now!

Jay Aaron here, with some news about the newest Guerrilla Marketing book …

In my opinion, applying Guerrilla Marketing strategies, techniques and tools to your business is possibly THE most important marketing skill you must master to make more with less.

And although you may not know this about me, in 1980 I received a Masters Degree in Education with an emphasis in Environmental and Holistic Education. I had begun my journey of being dedicated to making and keeping the world a sustainable, habitable place in 1970, when – as a high-school sophomore – I created our town’s celebration for the inception of Earth Day. I haven’t stopped since.

Now my friends and colleagues Shel Horowitz (Founder of FrugalMarketing.com and “The Clean and Green Club”) and Jay Conrad Levinson (The Father of Guerrilla Marketing) have teamed up to publish a brand new book that brings Guerrilla Marketing and “going green” together.

Guerrilla Marketing Goes Green
Winning Strategies to Improve Your Profits and Your Planet

This book is a MUST READ (and FOLLOW)!

This week (the last week in January, 2010), along with their publisher (Wiley) Shel and Jay are “launching” the book. Which means that when you get your copy, you’re also going to receive a great many additional “bonuse” products and services that have been donated by experts in the fields of business, marketing, “going green,” personal and professional growth.

I’ve included immediate access to more than four and a half hours of interviews and presentations containing Guerrilla Marketing strategies and tactics from me, Fran Harris, Jody Colvard, Chris & Janet Atwood, Chet Holmes, Scott Hallman and Lorrie Morgan-Ferrero, that were recorded for the “Guerrilla Marketing to the Masses” training program co-created by me and Jay Conrad Levinson.

CLICK HERE now to learn more about the book and all of the extras you’ll receive, and to purchase several copies (one for you, and some more for your friends and colleagues). And to get all the extra goodies, too!

Then be in touch, and let me know what you think about “Guerrilla Marketing Goes Green,” and how you’re using this invaluable advice.

Here’s to your low-cost / no-cost, green success!

Jay Aaron Strategic
Visionary / Visionary Strategist
Follow me on Twitter: http://Twitter.com/newthoughts

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All contents of this article are International Copyright 2010 Jay Aaron. All International Rights reserved. Like the content? Please link to it here at this Web site. Please contact the author through this Web site to request permission to reprint it elsewhere.

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Please Note: The links in this article will result in a referral commission (at no additional cost to you) to Redwood Enterprises, should you decide to take advantage of membership in Shel’s “Clean and Green Club.” I only recommend products and service about which I feel strongly will increase the quality of your life and/or the profitability of your business. This is definitely one of them!

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Posted in Business Success Strategies, Recommended Business Success Resources.

Tagged with Business Marketing Strategy, entreprenuer, Guerrilla Marketing, Guerrilla Marketing Goes Green, Jay Conrad Levinson, Shel Horowitz, small business.

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By Admin – January 29, 2010

Marketing Effectively to Women: Purpose, Resonance and Relationship

Marketing to Women Women ARE Your Market

Not being a woman, I can’t claim to have an insider’s perspective on a woman’s mind or heart. Still, I’ve been fortunate enough to have women friends, colleagues and mentors all of my life, and I am grateful for how openly women are willing to share their insights and their wisdom with me.

It’s said that women are “in charge of” approximately 85 percent of all purchasing decisions. Independently, women do more shopping and buying than men, and devote more time to it. And in cases where a male/female couple are involved in a buying decision, it’s often the woman who gets “the final word” if they don’t agree.

One could put forth many explanations for why all of this may be true – including “traditional roles” and sexism – but it’s far less important to understand the “why” than to know that if you want to be successful at business (which means being successful at selling) you must master the art of marketing to women – even if your products, services or events are designed for a primarily male or all-male audience.

Here are just three things that I’ve observed and that women have validated to me as being important to them. Continued…

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Posted in Business Success Strategies.

Tagged with Business Marketing Strategy, Business Success Strategies, entrpreneur, marketing effectively to women, marketing to women, purpose, relationship marketing, small business.

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By Admin – January 19, 2010

Do Words Matter in Marketing?

Words Matter Precise Language Matters. Distinctions Are Powerful.

I’m a stickler for precise language. Some of my friends and family members and colleagues think I’m too much of a stickler.

But consider these words:

Vision Statement

Mission Statement

Purpose Statement

Are they the same thing? Then why three words to describe them?

Are they different? If so, how?

If you walk into a business and there’s a framed piece of paper that has the company’s “Vision Statement,” is it their vision, or their mission, or their purpose?

Does it matter? Continued…

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Posted in Business Success Strategies.

Tagged with Business Marketing Strategy, Entrepreneur, marketing, marketing language, sales copy, small business success, words matter.

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By Admin – January 15, 2010

How to Win at Business in 2010

How to Win at Business in 2010 During a conversation with the publisher at Entrepreneur Press in 2008, we talked about some of the shifts that were showing up in entrepreneurial and small businesses. We agreed on many things, one of the most important being:

We are in a new economy.

There are lots of “negative” words that people are fond of placing on what’s happening with regards to the financial situation as we enter 2010. Personally, I don’t buy into any of them. Of all the many words and phrases being thrown around, that one thing is clear:

We’re in a new economy.

As a matter of fact, I believe that…

We’re in The New Economy.

As in, this is a new age, and it will be defined by the newly emerging financial situation in your own neighborhood and around the world, which after the events of 2007 through 2009 is unalterably changed.

For many people, this New Economy is synonymous with “tough times.” And for anyone who holds that perspective, then that’s what’s true – for them. They’ll have a tough time succeeding in business, because their mindset and beliefs will rule their decisions, actions and outcomes.

Which is GREAT news for people who are willing to be successful in business right now. Continued…

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Posted in Business Success Strategies.

Tagged with Entrepreneur, how to set prices, new economy, perceived value, small business success, win at business.

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By Admin – January 12, 2010

Marketing and Social Media: The Age of Relationships

Each day I read the thrice daily e-mails I receive from Peter Shankman’s “HARO” (HelpAReporter.com), in which writers, editors, publishers, etc. list topics for which they are seeking expert input.

On January, 5th, 2010, Meryl K. Evans, Senior Newsletter Editor for the Customer ePublisher service InternetViz.com submitted the following question posed by one of their readers”

“I’m pushing my sales team to add Social Media to its repertoire. We started with Twitter and tried to train the sales staff; however, they aren’t taking it seriously. They continue to use the hard-sell approach.

“I don’t think they understand how to use Twitter and LinkedIn to build relationships.

“Should we expect the sales team to use these tools, or should marketing maintain them and pass on leads to sales?”

Little Boxes

In many ways, our lives revolve around our skill as humans to categorize.

For the purpose of creating distinctions and being able to agree upon what we’re communicating about, categorizations are exceptional tools. But categories, by definition, are also limited and limiting. That’s their value, and their curse.

We (meaning men, mostly) have categorized the world’s historical timeline into various “Ages” to discern our relationship to technology and commerce. We’ve defined, for example, the Iron Age and The Bronze Age.

The most recent Age that has “stuck” in terms of people’s agreement of the categorization is the “Information Age.” We’re certainly beyond the Information Age, which because of being defined by easy access to information, has transformed (especially because of the Internet) into the “information overload” age. Myriad pundits and experts are attempting to create labels for the “Age” that we’re now in, and although some of these have merit, none have really “stuck,” in part because the categorizations are, by definition, more limited than the totality of people’s experience today. Continued…

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Posted in Business Success Strategies.

Tagged with Business Marketing Success, Business Success Strategies, Customer Service, HARO, Help A Reporter Out, InternetViz.com, Peter Shankman, relationships, Social Media, Social Media Marketing.

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By Admin – January 8, 2010

Marketing Success, Part 2

influence_changes_behavior_135 Marketing Changes Perceptions. ___ Changes Behavior.

In the article entitled “Marketing Success, Part 1” that I published on December 9, 2009, I wrote that “Marketing is anything you do designed to let people know what products, services and/or events your business has to offer, in an attempt to convince (not just encourage) them to buy from you.”

In that article, I revealed that “marketing changes perceptions,” and as such, is essential to business success, but insufficient on its own. To be successful, you need to add another element to marketing – one that’s specifically directed at catalyzing people’s actions.

What is it?

My mentor Alex Mandossian’s take on this is that “Marketing changes minds. Promotion changes behavior.”

The Merriam Webster’s Dictionary defines “promotion” as “…the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting.”

And in that sense, “promotion” certainly does affect the final outcome of marketing – the sale.

Influence Changes Behavior

Merriam Webster defines “influence” as “the act or power of producing an effect without apparent exertion of force or direct exercise of command.” The Random House dictionary defines “influence” as a noun as “the action or process of producing effects on the actions, behavior, opinions, etc., of another or others”; and as a verb as “to move or impel (a person) to some action”.

So I’ve modified Alex’s words, to make them my own:

“Marketing changes PERCEPTIONS. INFLUENCE changes behavior.” Continued…

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Posted in Business Success Strategies, Recommended Business Success Resources.

Tagged with Business Marketing Strategy, Entrepreneur, marketing success, small business.

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By Admin – January 5, 2010

Resolutions, Intentions and Commitments

In our culture, it’s a common idea to consider making one or more “New Year’s Resolutions.” People resolve – that is, (according to the Merriam Webster dictionary) they “make a firm decision” – to change something, to do something, or to not do something.

But how “firm” are people’s “firm decisions”?

The Power of Words and Their Meanings

I’ve often heard it said that the native Inuit Eskimo people have 18 or more words for snow. (Dr. Stuart Savory lists 18 here.). Of what importance is this in a discussion about New Year’s resolutions? It speaks to the power of discernment – the ability to make meaningful distinctions.

Resolutions

At the beginning of this article, I posed the question: How “firm” are people’s “firm decisions”?

The answer, of course, is that it differs from individual to individual. Continued…

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Posted in Business Success Strategies.

Tagged with Business Success Strategy, commitment, Entrepreneur, intentions, new year's resolutions, small business.

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By Admin – January 1, 2010

BRAND Your Company or Web Site. POSITION Yourself.

Lion Logo Branding and Positioning

“Branding” and “Positioning are two current “hot topics,” and two important concepts with regards to business success.

“Branding” refers to the distinguishing name and/or symbol associated with a company or product, and a clear recognition of the market that the business/product serves. The most desirable outcome of branding is that people immediately recognize your company name or logo along with what products/services/events your company offers.

“Positioning” refers to the process of attempting to create a positive image or identity about you, your company, and/or your products/services/events in the perceptions of your target market. The most desirable outcome of positioning is that others perceive you as the top expert / recognized authority in your field, your company as the premiere company in your industry or niche, and your products/services/events as the cream of the crop.

You and Your Company. Which to Brand? Which to Position?

There’s a lot of discussion amongst marketing experts these days about branding and positioning as related to people, specifically.

Many “experts” tout the importance of “branding” one’s self – pointing to examples such as “Charles Schwab,” and noting that “people buy from people; not companies”

I beg to differ. Continued…

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Posted in Business Success Strategies.

Tagged with brand, branding, Business Marketing Strategy, Entrepreneur, position, positioning, small business.

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By Admin – December 29, 2009

The Spirit of Giving: Your Marketing Advantage

The end of the calendar year is always a good time to do a little reflection and a little looking ahead. (Heck, any time is, but this is a time that seems to bring that out in us a bit more.)

Among the things we think about is “giving.” There are several holidays that occur at this time of year (Chanukah, Christmas and Kwanzaa, to name a few), all of which revolve around the concept of giving.

The Rewards of Giving

Not everything is about business, and not everything is about money.

People who live a balanced life know that their life is enriched by both “giving” and “giving back” – whether that be giving charitably financially and/or volunteering their time and expertise to whatever cause they feel most worthy. The “return on giving” comes in the form of emotional rewards, an uplifted spirit, relationships formed, a sense of satisfaction in the outcome, and more. Continued…

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Posted in Business Success Strategies.

Tagged with business, commerce, ethical bribe, giving, information marketing, spirit of giving, teleseminars.

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By Admin – December 25, 2009

Generating Visitor Traffic To Your Web Site or Blog

Multiple Promotional Strategies In a prior post, I wrote about claiming a blog on Technorati. I “claimed” this Business Marketing Success Strategy Blog on November 24, 2009 and followed the procedure for having Technorati verify that the blog existed and was “owned” by the submitter. Technorati “found” it posthaste. But it’s now December 22nd, 2009, nearly a month later, and Technorati has yet to return to further verify this blog and add it to their directory.

Since writing about the importance of submitting your blog to Technorati, I’ve received a couple comments from others who, like myself, have submitted their blogs but have not yet been confirmed/listed in Technorati’s directory.

Here’s the most recent comment. (Thanks, Ephman!):

“That’s so funny! My blog was “claimed” on November 25th 2009. Still nothing.
Not holding out much hope…. But do you REALLY need Technorati anyhow?

Guerrilla Marketing Goes Green. Get the Book Now!

Marketing Effectively to Women: Purpose, Resonance and Relationship

Do Words Matter in Marketing?

How to Win at Business in 2010

Marketing Success, Part 2

Resolutions, Intentions and Commitments

BRAND Your Company or Web Site. POSITION Yourself.

The Spirit of Giving: Your Marketing Advantage

Generating Visitor Traffic To Your Web Site or Blog

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